A skin‑soothing, odour‑neutralising wash for dogs who live dirty. Life happens - muddy walks, roll‑arounds, grass‑rolling, garbage sniffing - you name it. This plant‑based shampoo gently cleanses without stripping natural oils. Skin stays calm, coats stay soft, and your dog smells like nothing… intentionally.

Why It’s Special

• Odour‑fighting tech™: Bio‑enzyme deodoriser made from sugarcane neutralises stink at the source - no irritation, just clean.

• pH‑balanced for dogs: Human shampoos are a no‑go. This is designed for canine skin (about pH 7), not ours (~5.5).

• Unscented on purpose: Dogs have ~300 million scent receptors. Artificial scents? Sensory overload. This smells like nothing - because nothing is better.

What’s Inside*

• Lauryl Glucoside – Coconut‑derived gentle cleanser that doesn’t strip oils. Snoot‑safe and skin‑soothing.

• Aloe Vera – Hydrates and calms inflamed skin. Antioxidant‑rich and conditioning.

• Panthenol (Vitamin B5) – Boosts shine, elasticity, and barrier health. Moisturises and supports resilience.

• Oat Colloidal – Calms itchy, irritated skin; soothes hot‑spots and balances moisture.

What’s Not Inside

mud™ don’t bother with anything that doesn’t serve the dog:

No synthetic fragrances, parabens, silicones, SLS/SLES, petrochemicals, dyes, phthalates, PEGs, toxic essential oils, Cocamidopropyl betaine, triclosan or any of that junk.

How To Use

• Wet coat thoroughly

• Apply a generous squirt

• Lather or massage into dirty fur and skin

• Rinse well

• Use after walks, roll‑arounds, or anytime filth happens

Gentle enough for everyday use - even on sensitive skin and puppies.

Good For the Planet, Tough on Stink

• 100% plant‑based, UK‑made in small batches

• Bottle and nozzle fully recyclable, printed with eco‑compliant inks - no wasteful labels.

• Part of a brand philosophy: honour a dog’s instincts, not override them. Real care isn’t about perfuming dogs, it’s about respecting their nature.

Let’s be honest: dogs are meant to get dirty. This wash doesn’t try to make them a miniature spa model - it respects their nature. No fluff. No fake scents. Just everything they need to stay healthy while living the real dog life.

Fauna-approved clean, mud™‑approved philosophy.

* Full ingredients: Aqua, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Saccharomyces Ferment Filtrate (Deoplex), Panthenol, D Pantolactone, Sodium Bicarbonate, Avena Sativa (Oat Colloidal) Kernel Flour, Aloe Barbadensis Leaf Juice Powder, Sodium Methyl Isethionate, Phenoxyethanol, Sodium Lauroyl Isethionate, Lauric Acid.